Facebook Goes After Payday Loan Ads
Google has reportedly cracked down on payday loan services using AdWords, which are in violation of its policies and government regulations.
The publication shares a statement from a Google spokeswoman, who said, “We have a set of policies which govern what ads we do and do not allow on Google. We have strict policies for those advertising short term loans, and make it very clear that advertisers need to comply with local regulations and be transparent about their fees, implications of non-payment and collection practices. If we discover sites that are breaking this policy we will take appropriate action.”
Here’s what Google says about short-term loans in its AdWords policies:
Short-term loans are defined as secured or non-secured loans with a duration of 60 days or less. Google doesn’t allow websites for short-term loans that don’t include all of the information below (includes lenders, lead generators, and aggregators of short-term loans):
Google has different policies for Japan, Singapore, the UK and the US. These can all be foundhere.
Advertisers who have had their accounts suspended are advised to review the guidelines, remove all unacceptable content from ad text and their websites, provide users with accurate info about business, products and services, ensure that their sites contain all info required by state and local lawas, and be transparent about the products or services being promoted.
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