Small Business News

Bing Ads Get Updates

Microsoft announced a couple of updates to Bing Ads, including inline editorial appeals, and an improved keyword research tool.

The former provides two new views in the Bing Ads Editor where advertisers can appeal all of the rejected items in one click, and view appealed items by category and appeal by category if they have a large number of ads. This can be accessed by clicking “View Editorial Errors” or by clicking “View,” and then “Editorial Disapprovals.”

“Our aim is to reduce the amount of time you spend viewing and appealing rejected ads, and reduce the steps in the overall editorial workflow while ensuring you are fully informed,” saysMicrosoft’s Aurea Astro.

Bing Ads Appeals

The editorial appeals feature is available in all markets. The new keyword research tool is available in US, CA, FR, UK, DE, IE, SG, IN, AT, and CH. It will let advertisers find keyword suggestions for up to ten seed keywords or website URL (up to sixty suggestions per keyword) and with bid recommendations.

New filters like Devices, Brand Names and Max # Suggestions can be applied.

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